Introducing self-serve, sound-on video ads on Ad Studio
by The Ad Studio team
Audio advertising on Spotify lets you tap into valuable screenless moments — when listeners stream while cooking, working out, or chilling. But listeners aren’t just streaming with the Spotify app in the background, and we want to help you better connect with listeners when you have the attention of their eyes and ears. To complement our audio ad offering and give you a visual storytelling opportunity for those in-focus moments, we’re excited to announce we’ve launched video advertising on Ad Studio in select markets.
On other platforms, video ads are often viewed while muted, but on Spotify, listeners are engaging with their sound on, offering a valuable opportunity for your message to be seen and heard. This multi-sensory experience can complement your audio messaging by allowing you to capture listeners’ attention and share your message across all relevant moments — whether the screen is in or out of focus.
We've seen that by reaching audiences in both in-focus and screenless moments, running both video ads and audio ads produces higher brand results than running video ads alone, including a 1.9x increase in ad recall and a 2.2x increase in brand awareness.¹ Plus, we only serve video ads during in-focus moments, maximizing visibility.
With the combination of audio and video ads, you have the opportunity to tell a more nuanced story that sparks interest and drives impact because you have the full attention of your audiences’ eyes and ears. And because both types of ads are managed in Ad Studio, trying out this new format is easy. As always, you’ll have access to real-time reporting and be able to make changes at any point during your campaign. If you’re an artist or part of an artist’s team or a label, you can also see how your ads lead people to listen to your music through streaming conversion metrics.
Video ads are currently available in the US, UK, and Canada, and are available to select advertisers in our recently announced test markets. You have the option of choosing either horizontal video, which can run across available platforms, or vertical video, which is optimized for iOS and Android. Whether you’re already using Ad Studio or this is your first campaign, creating a video ad campaign couldn’t be easier — it only takes minutes.
Ready to get started? Check out our video specs.
- 1Nielsen Brand Effect on Spotify, March 2020