How to create your ad
Ad Studio lets businesses and artists easily get their message heard.
Your objective will help determine the best targeting and reporting options for your campaign. Learn more about the options available for campaigns that promote an artist’s music.
Tell us what type of ad you want to run and on which platforms. We can help you create an audio ad from scratch (learn how it works), or you can upload your own audio or video ad. Note that vertical videos can run only on iOS and Android.
Target by age, gender, location, and platform. You can also choose one additional targeting option from genre, interest, or real-time context targeting. Music-related campaigns have the option to use fan base targeting.
If you already have a pre-produced audio or video ad, you can simply upload it. We can also help you create and produce an audio ad using our free voiceover tool. Learn how it works. Next, you’ll upload your image and choose a call to action. Check out the creative guidelines for audio and video for more details.
Stats start populating 24 hours after the campaign has started. You’ll see metrics like ads served, reach, frequency, completion rate, and clickthrough rate. Learn more about the additional stats you’ll see for music-related campaigns.
How listeners hear your ad
When it comes to delivering ads to our listeners, we don’t kill their vibe. We're thoughtful about the experience so it's seamlessly built into their listening session.
Your ad will consist of the up-to-30-second audio spot itself and a clickable image that is displayed for the duration of the ad.
Listeners hear your ad based on how you target it. Every swipe, skip, and shuffle helps power our targeting solutions so your message can be heard by the right listeners.
See how businesses of all sizes are using Spotify to get their message heard.
Monster: Stuck In The Doing
Canada // Tech
Monster.ca knows that audio ads catch people in the middle of their routine — when they get “stuck in the doing,” as their campaign says. So this effective ad speaks to listeners directly, hoping to change the way they think about work. They urge the listener to check out their site and break free from the same old routine.
United States // Agency
With the sound of a sizzling steak, Carhartt instantly grabbed the imagination (and appetite) of Spotify fans. The sounds of hammers and screwdrivers helped to amplify the ad’s message that after a day of work, the listener deserves that yummy dinner.
Samaritans: The Big Listen
United Kingdom // Non-profit
Samaritans offers a safe place for people to talk, so they value the importance of listening. Their campaign showed how listening can be the first step to saving a life — a powerful message to deliver through audio. By keeping their ad simple, they were able to deliver their message in a strong and impactful way.
United States // Music agency
Wavo saw some inspiring results for recent Rich the Kid campaign they ran in partnership with Interscope. 38% of people who heard the ad (which featured a sample of the new song, along with an introduction from Rich the Kid himself) went on to listen to the artist. And almost 20% of those listeners streamed his music for the first time that month.
United Kingdom // CPG
Snickers has spent years reminding people “you’re not you when you’re hungry,” and they took that message to a new level on Spotify. Their theory: When you listen to music outside of your typical taste, “you’re not you” — so you must be hungry! Using our streaming intelligence, they found when fans of certain genres listened to different music from their usual faves — and reminded them to grab a Snickers.