How to create your ad

Ad Studio lets businesses and artists easily get their message heard.

» Objective

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» Objective

Your objective will help determine the best targeting and reporting options for your campaign. Learn more about the options available for campaigns that promote an artist’s music.

» Format

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» Format

Tell us what type of ad you want to run and on which platforms. We can help you create an audio ad from scratch (learn how it works), or you can upload your own audio or video ad. Note that vertical videos can run only on iOS and Android.

» Audience

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» Audience

Target by age, gender, location, and platform. You can also choose one additional targeting option from genre, interest, or real-time context targeting. Music-related campaigns have the option to use fan base targeting.

» Creative

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» Creative

If you already have a pre-produced audio or video ad, you can simply upload it. We can also help you create and produce an audio ad using our free voiceover tool. Learn how it works. Next, you’ll upload your image and choose a call to action. Check out the creative guidelines for audio and video for more details.

» Reporting

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» Reporting

Stats start populating 24 hours after the campaign has started. You’ll see metrics like ads served, reach, frequency, completion rate, and clickthrough rate. Learn more about the additional stats you’ll see for music-related campaigns.

How listeners hear your ad

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Listening session

When it comes to delivering ads to our listeners, we don’t kill their vibe. We're thoughtful about the experience so it's seamlessly built into their listening session.

Ad experience

Your ad will consist of the up-to-30-second audio spot itself and a clickable image that is displayed for the duration of the ad.

Relevant message

Listeners hear your ad based on how you target it. Every swipe, skip, and shuffle helps power our targeting solutions so your message can be heard by the right listeners.

Get inspired

See how businesses of all sizes are using Spotify to get their message heard.

Ready to make your ad?