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Targeting options

Reach the right audience with Spotify Ad Studio’s effective targeting options. It starts with demographics: age, gender, location, and platform. Our advanced targeting options are interests, real-time contexts, and genre targeting, as well as fan base targeting for music-related campaigns. You can use one advanced targeting option per campaign.

Age, gender, location, and platform

  • Connect with your target audiences across platforms with Spotify’s first-party age, gender, and location data.


  • Reach highly relevant audiences based on their podcast, playlist, and platform preferences.

Real-time contexts

  • Reach listeners as they soundtrack specific moments throughout their day.


  • Deliver your message immediately after a user has listened to a specific genre.

Fan base

  • Target known fans of an artist you're promoting or fans of other artists (available when promoting an artist or music event).

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