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Interests Targeting

Interest targeting allows you to reach relevant audiences based on the activities and topics they're passionate about. Interest categories are informed by users’ recent streaming behavior, including their podcast, playlist and platform preferences. You can select multiple interest categories to expand your potential audience.

Available interest categories:

Comedy People who listen to comedy-related content (including albums and podcasts)

Cooking People who listen to cooking-related playlists

Culture & Society People who listen to culture & society podcasts

Education People who listen to education podcasts on Spotify

Health & Lifestyle People who listen to lifestyle & health podcasts

Fitness People who listen to fitness-related playlists in categories such as workout, running, biking, and weightlifting

Gaming People who listen to Spotify on gaming consoles or listening to gaming-related playlists

In-car listening* People who listen to Spotify in the car

Parenting People who listen to kids’ playlists, children’s music, and kids & family podcasts

Partying People who listen to party-related playlists

Podcasts** People who listen to podcasts

Running People who listen to running-related playlists

Studying or focusing People who listen to study- or focus-related playlists

Tech People who listen to technology podcasts or stream via emerging platforms like smart TVs, gaming consoles, and streaming sticks

Travel People who listen to travel-related playlists

TV & Film People who listen to TV & film podcasts

*Ads are targeted to users who recently listened to Spotify in the car, but they aren’t served while users stream in the car ** Ads are targeted to users who recently listened to podcasts, but they aren’t served during podcasts


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