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Daily metrics

Your daily metrics can be accessed via your Ad Studio account. Simply log in and click your ads. Select an ad campaign to view.

Daily metrics include a summary of the ad campaign, including the start/end dates and budget, and a summary of the targeting. You’ll also see the following:

Ads served: Total number of ads served

Clicks: Number of clicks to your ad received

CTR: The clickthrough rate of how many clicks your ad received compared to how many people heard your ad

Reach of ads served: The number of unique people who heard your ad

Frequency of ads served: The number of times each person heard your ad


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