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Campaign objectives

Non-music related

If you’re looking to promote non-music related objectives like raising awareness for your business, or promoting a new product or service, select a brand, product, or organization.

Music-related

If you’re looking to promote an artist’s music on Spotify and you either represent the artist team or the artist themselves, choose an artist’s music on Spotify.

If you’re looking to promote a concert or artist merch on Spotify and you either represent the artist team, the artist, or a show where the artist is performing, choose a concert or artist merch.

Choosing one of these campaign objectives will allow you to use fan base targeting and view streaming conversion metrics for the artist you’re promoting. Click here for more information about music-related campaigns.


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