Be heard by the audiences you care about

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Reach the audiences that matter most with effective targeting solutions, fueled by our streaming intelligence.

Video Poster

450K

Podcasts across a range of topics such as comedy, lifestyle & health and TV & film1

3 billion+

Playlists soundtracking moments such as workout, party and focus2

+130%

Increase in smart speaker streaming, and a 55% increase in listening in the car3

Spotify First Party Data, Global, 2019

Spotify First Party Data, Global, 2019

Spotify First Party Data, Global, January 2018 - January 2019

Reach the right audience

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Age, Gender, Location

Connect with your target audiences across platforms with Spotify’s first-party age, gender, and location data.

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Interests

Reach highly relevant audiences based on their podcast, playlist, and platform preferences.

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Real-time contexts

Reach listeners as they soundtrack specific moments throughout their day.

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Genre

Deliver your message immediately after a user has listened to a specific genre.

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Fan Base

Target known fans of an artist you're promoting or fans of other artists (available when promoting an artist or music event).

Any Questions?

Interest targeting allows you to reach relevant audiences based on the activities and topics they're passionate about. Interest categories are informed by users’ recent streaming behavior, including their podcast, playlist and platform preferences. You can select multiple interest categories to expand your potential audience.

Real-time contexts allows you to reach people who are listening to music tailored to specific activities and moments, and moods.

How we do it:

  • We identify user-curated and Spotify-curated playlists aligned with popular activities and moments.
  • We deliver targeted messages to users who are listening to playlists in each category. You can select multiple real-time contexts to expand your potential audience.

Fan Targeting allows you to use Spotify's proprietary streaming data to target known fans of an artist you're promoting or fans of other artists. Here's how:

  • To identify fans of an artist, we analyze recent listening behavior along with other identifiers such as playlist adds and follows.
  • If you're a music advertiser who is promoting an artist or event, you can target fans of the specific artist you're promoting or fans of other artists.
  • Select artist(s) in the Ad Studio interface under the "Fans" header as you're defining your target audience.
  • We'll deliver your targeted message to fans of the artist(s) you selected.

Note: When running a campaign to promote an artist or a music event (e.g. concert or festival) your ad creative can only mention and feature the specific artist or event you are promoting.

  • A Label can use an artist's track, image, and name in an ad promoting that artist
  • A Promoter can use an artist's track, image, and name in an ad promoting an event where that artist is billed as a performer

Be sure to only feature the specific artist(s) you're promoting in your ad. We won't be able to approve ads that feature or mention other artists.

Genre Targeting allows you to deliver your message immediately after a user has listened to a specific genre. You can select multiple genres to expand your potential audience.

No. You can select one option among Interests, Real-time contexts, and Fan-base targeting

In addition to location, you can also target your ad by:

  • Age
  • Gender
  • Platform (desktop, mobile Android, mobile iOS)
  • Interests: See below FAQ - “What is targeting by “Interests”?
  • Genres: See below FAQ- “What is targeting by "Genres"?”
  • Real-time contexts: See below FAQ- “What is targeting by "Real-time contexts"?”

If you have any questions around targeting options that are not listed here please submit a request via the contact form.

Note: You can edit the targeting of your ad campaign at any time after your ad has been approved and before it is complete. Simply log in to your account and click Your Ads. Find the ad campaign you want to edit and select Edit Targeting.