Agencies: get started with audio
by Kristen Majewski
With so much competing for our attention these days, you have a tough challenge in getting your client’s message heard. So how do you make sure their story stands out in the estimated 4,000-10,000 ads we see every day?¹ Let people hear it.
Audio uniquely acts as a companion to everyday moments, which can help you cut through the clutter by reaching your audience when visual media can’t. In fact, audio ads drive an 81% lift in ad recall and 26% lift in brand awareness.² Filling this gap in your clients’ marketing plans helps reinforce their messages as your audience encounters it across platforms throughout their day.
You don’t have to figure it out alone, though. We put together a guide to show you what audio can do for your clients’ marketing mixes, why Spotify’s audience is right for your clients, and how to create impactful audio ads with Spotify Ad Studio. You’ll also learn more about how other agencies are successfully getting their clients' stories heard with Spotify Ad Studio, and by the end of it, you’ll be an expert audio ad creator.
- 1Source: Forbes Agency Council, 2017, daily average estimate
- 2Source: Spotify Nielsen Brand Effect Benchmarks US April 2019