How audio fits into your marketing mix
We’re in a new golden age of audio. Learn what that means for your business and how to incorporate audio into your advertising strategy.
by Kristen Majewski
Why advertise on Spotify Ad Studio?
Your target audience is here
From the 153 million¹ monthly active ad-supported listeners who use Spotify to soundtrack their lives, reach the audiences that matter most. (¹As of December 31, 2019)
It’s an efficient solution for any budget
The budget minimum is just 250.00 in your local currency, and the platform is self-serve — get started in minutes. Simply and quickly get your ads live, make edits, and view reporting.
We’ll create your audio ad for free
Our voiceover tool lets you easily create an audio ad from scratch. Just tell us what you want your ad to say and we’ll record it, mix it, and produce it — all for free!
Never tried audio before?
It’s easy! Make audio ads in minutes — voiceover included — for no additional cost. Learn how it works.
See how businesses of all sizes are using audio to get their message heard.
United States // Agency
With the sound of a sizzling steak, Carhartt instantly grabbed the imagination (and appetite) of Spotify fans. The sounds of hammers and screwdrivers helped to amplify the ad’s message that after a day of work, the listener deserves that yummy dinner.
Samaritans: The Big Listen
United Kingdom // Non-profit
Samaritans offers a safe place for people to talk, so they value the importance of listening. Their campaign showed how listening can be the first step to saving a life — a powerful message to deliver through audio. By keeping their ad simple, they were able to deliver their message in a strong and impactful way.
United States // Music agency
Wavo saw some inspiring results for recent Rich the Kid campaign they ran in partnership with Interscope. 38% of people who heard the ad (which featured a sample of the new song, along with an introduction from Rich the Kid himself) went on to listen to the artist. And almost 20% of those listeners streamed his music for the first time that month.
Monster: Stuck In The Doing
Canada // Tech
Monster.ca knows that audio ads catch people in the middle of their routine — when they get “stuck in the doing,” as their campaign says. So this effective ad speaks to listeners directly, hoping to change the way they think about work. They urge the listener to check out their site and break free from the same old routine.
United Kingdom // CPG
Snickers has spent years reminding people “you’re not you when you’re hungry,” and they took that message to a new level on Spotify. Their theory: When you listen to music outside of your typical taste, “you’re not you” — so you must be hungry! Using our streaming intelligence, they found when fans of certain genres listened to different music from their usual faves — and reminded them to grab a Snickers.