How audio fits into your marketing mix
We’re in a new golden age of audio. Learn what that means for your business and how to incorporate audio into your advertising strategy.
by Kristen Majewski
Why advertise on Spotify?
Your target audience is here
Millions of listeners use Spotify to soundtrack their lives because we help them discover the music they love.
We’re in a new golden age of audio
With 50 million songs and 700,000 podcasts on Spotify, much of the world’s digital audio catalog is in the palms of our hands.
Screenless moments are on the rise
Reach listeners in moments where visual media can't — like working out, cleaning, cooking, driving, partying, or relaxing.
Never tried audio before?
It’s easy! Make audio ads in minutes — voiceover included — for no additional cost. Learn how it works.
See how businesses of all sizes are using audio to get their message heard.
United States // Agency
With the sound of a sizzling steak, Carhartt instantly grabbed the imagination (and appetite) of Spotify fans. The sounds of hammers and screwdrivers helped to amplify the ad’s message that after a day of work, the listener deserves that yummy dinner.
Samaritans: The Big Listen
United Kingdom // Non-profit
Samaritans offers a safe place for people to talk, so they value the importance of listening. Their campaign showed how listening can be the first step to saving a life — a powerful message to deliver through audio. By keeping their ad simple, they were able to deliver their message in a strong and impactful way.
United States // Music agency
Wavo saw some inspiring results for recent Rich the Kid campaign they ran in partnership with Interscope. 38% of people who heard the ad (which featured a sample of the new song, along with an introduction from Rich the Kid himself) went on to listen to the artist. And almost 20% of those listeners streamed his music for the first time that month.
Monster: Stuck In The Doing
Canada // Tech
Monster.ca knows that audio ads catch people in the middle of their routine — when they get “stuck in the doing,” as their campaign says. So this effective ad speaks to listeners directly, hoping to change the way they think about work. They urge the listener to check out their site and break free from the same old routine.
United Kingdom // CPG
Snickers has spent years reminding people “you’re not you when you’re hungry,” and they took that message to a new level on Spotify. Their theory: When you listen to music outside of your typical taste, “you’re not you” — so you must be hungry! Using our streaming intelligence, they found when fans of certain genres listened to different music from their usual faves — and reminded them to grab a Snickers.